New Western Cape Government brand!
23 November 2021
The Western Cape Government has recently launched its new “brand”.
The previous WCG brand and logo was premised on delivering “opportunity” and requesting reciprocal “responsibility” from the citizen – hence the slogan ‘Better Together’.
Given the new Strategic Priorities, and the onset of Covid-19 and the subsequent hardships many face, the new brand seeks to make sure that everything we do and say generates a sense of OPTIMISM and acknowledges and respects the WORTH of all individuals.
The generation of these two feelings, consistently and authentically, is our new brand.
- A sense of OPTIMISM (because we get things done)
- Acknowledges and respects the WORTH of all individuals (because you matter)
- The “For You” communicates that we are citizen-centric and embrace doing everything we can for the people we serve.
So ask yourself: Do I generate a sense of OPTIMISM and WORTH, consistently in my daily interactions with my fellow colleagues and learners in my school?
As an education department our children especially need to know their worth and they need hope. This is so important. Let us all embrace this brand through a values-driven approach to our daily duties.
The collateral, including email signature, templates and theme for 2022 will be uploaded next week on the WCED branding page for downloading. You can find it here: https://wcedonline.westerncape.gov.za/wced-branding